We see them every day—in our homes, on TV, out in the street. They’re the famous logos of the brands we’ve come to know and love.Logos are practically enshrined in our society, and yet they were designed by people just like any other piece of graphic art.
The logos take a lot of hard work, a lot of creativity and just a little bit of luck. Just about every major corporate logo has a fascinating story behind it.For that purpose, we’ve rounded up some of our favorite world-famous logos with hidden meanings, secret truths and exciting origin stories behind their design.
1.APPLE: Apple Inc. is an American multinational technology company headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services.Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak’s Apple I personal computer.
The first Apple logo was designed in 1976 by Ronald Wayne, the third co-founder of
Apple.The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”
While working in their garage in 1977, Steve Jobs and Steve Wozniak asked Rob Janoff, who had studied design, to create a logo for their first Apple products. When Janoff went to Jobs with final sketches, everything went very smoothly, and the bitten apple has been the symbol of the brand ever since.
Some like to rationalise the bite with different stories. From pointing to the original sin, to the idea that it was in memory of Alan Turing, the father of computer science who, in 1954, was found dead with a suspiciously half-eaten apple beside his body. However, the designer of the logo himself has a different story.
Rob Janoff said,”“I was going for the silhouette of an apple, but to make it look more like an apple and not some other round fruit, I did what one does with an apple, I took a bite out of it.”
2.VAIO: VAIO was originally a brand of Sony Corporation , introduced in 1996.It sells notebooks,laptops,smartphones and various accessories.
The ‘VA’ of Vaio logo has been made to look like an analogue signal and the ‘IO’ resembles the 1 and 0 which represents a digital signal.
3.AMAZON: Amazon.com, Inc.,is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994. The tech giant is the largest Internet retailer in the world measured by revenue and market capitalization, and second largest after Alibaba Group in terms of total sales.
The yellow line underlining arrow in the Amazon logo points from ‘A’ to ‘Z’, which illustrates the sheer variety of products that the online store sell.It’s also been shaped as a smile , which represents customer satisfaction.
4.CISCO: Cisco is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley, that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.
The design is simply of nine lines of varying heights with the company name below. Many point out that the Cisco logo design is representative of the Golden Gate
Bridge in San Francisco. This makes perfect sense due to the company being founded by two Stanford University employees, and due to the company being stationed in San Jose.
Also the blue lines represent an electromagnet.
5.BEATS: Beats Electronics (formerly Beats by Dr. Dre, or simply Beats by Dre) is a subsidiary of Apple Inc. that produces audio products. Headquartered in Culver City, California, U.S.,the company was founded by music producer and rapper Dr. Dre and former Interscope Geffen A&M Records chairman Jimmy Iovine.
The ‘B’ and the red circle have been positioned to look like a person wearing the headphones.
So that’s all, hope you have gained enough knowledge .
We’d love to hear your comments about the craziest hidden meanings you’ve ever seen (or created) in a logo! Share your thoughts below.